Jaz (Serbian Cyrillic: Јаз, pronounced [jâːz]) is a beach in the Budva Municipality in Montenegro. It is located 2.5 km west of Budva city. It consists of two parts, one 850 m long and the other, formerly a nudist beach, 450 m long. It is a pebble beach, with a campground along the greater part of the beach (capacity 2,000 lots).
While it is a popular beach for sunbathing and camping, and is one of the longer beaches in Montenegro, it has gained international prominence as a host of numerous concerts and happenings in recent years.
The vast hinterlands of the Jaz beach are considered among the greatest potentials for tourism development on the Montenegrin coast, as there are few undeveloped areas left on the coast besides Jaz (notably Buljarica, Velika Plaža and Ada Bojana).
With the announcement that The Rolling Stones will be playing the beach in July 2007, Jaz Beach started to figure as concert venue for global acts.
The annual summer events were seen as an attempt to boost Montenegrin international image, as well as to promote the country as a tourist destination. In largest part they've been financed by Svetozar Marović, influential Montenegrin politician, and a native of Budva.
The Rolling Stones played a show on July 9, 2007, as a part of their A Bigger Bang Tour. For the performance, a large field in the beach hinterland was leveled, fenced, and made accessible by refurbishing and extending the road to the venue. The show was attended by some 25,000 people.
The next notable event on the beach was the 3-day Live Fest held in August 2008 that consisted of: Lenny Kravitz and Armand Van Helden on August 5, Dino Merlin and DJ Set Retro Groove '70 on August 6, and finally Goran Bregović together with Zdravko Čolić on August 7.
Later that summer Madonna performed one of her Sticky & Sweet Tour concerts at the venue on September 25 with 50,000 in attendance. The pre and after parties consisted of performances by various other popular musicians, such as Van Gogh, Garik Sukachev, David Morales, Junior Jack and DJ Ura.
Despite the fact that the producers of popular Live Music Festival have allegedly negotiated with big names from entertainment industry such as Tina Turner, Britney Spears and Zucchero, Raka Marić has confirmed that none of those singers will attend it this year. For popular daily newspaper Vijesti, he has said: "Due to 2009 global financial crisis, there will be no attendance of some global superstar on this year's Live Music Festival." Although Tina Turner has finished her worldwide tour that marked her 50th year in the business and is now free for new concerts, Marić has said that "she gave up touring and will never tour again" which is, of course, not actually the truth. He has also said that "Britney Spears is finishing her European leg in July 26" so they couldn't "get her to come".
Although it has been officially confirmed that 2009 guests will be Vlado Georgijev, Plavi Orkestar, Riblja Čorba and two famous DJs, second Live Music Festival has never been held.